Our Why
Founded by a New York City native, Rhiyan Social was built on the belief that exceptional guest experiences deserve to be in the conversation. The agency was designed to amplify hospitality brands, generating sustained cultural relevance and awareness that directly translates into increased sales.
We fulfill our mission by securing high-volume, low-investment influencer partnerships that reach thoughtfully selected, niche markets, serving as an extension of the team. We manage every partnership from start to finish, tracking key analytics to measure impact and ensure value creation.
Meet Kaylee
FOUNDER
Kaylee Rhiyan Louima is a Brooklyn-born, business-minded creative who can spend hours chatting about all things influencer and digital marketing. She earned a B.A. in Communication, Public Relations from the University of Delaware. Since 2017, she has managed social media accounts, influencer marketing campaigns, and experiential events for high-profile fashion and hospitality brands in New York City, the Hamptons, Philadelphia, and Oklahoma City. She approaches every project with the same objective in mind: translate social media presence into strategic visibility, loyalty, and sales.
Founder’s Notes
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In hospitality, recommendations drive decisions. Content creators with loyal, engaged audiences have become influential voices in where people choose to stay, dine, and explore. As a result, influencer marketing has become a key component of modern brand strategy, recognized by leading consulting firms including McKinsey, Deloitte, and BCG.
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For us, influencer marketing isn't an agency add-on. It's our sole focus. This specialized approach enables us to deliver deeper expertise, stronger creator relationships, and more effective partnership management than traditional full-service agencies.
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We believe in bespoke project development. Rather than following a traditional agency model, we customize our approach to each brand’s needs. Clear and intentional partnerships, always.